Digital Marketing Experts Marketing CoPilot Launch New Online Strategy for

Digital Marketing Experts Marketing CoPilot Launch New Online Strategy for

Toronto, ON (PRWEB) July 20, 2011

Marketing CoPilot Inc, a pioneer in online marketing programs that deliver measurable business results, recently launched a new online strategy for, professional services automation software for IT solution providers. The new web presence is designed to drive lead generation for the company and start the buying process online. The end result for the company: find customers and keep customers using an optimized web presence.

Promys provides professional services automation software to IT solution providers so they can gain visibility into mid-project profitability, get a true picture of actual resource utilization and provide detailed Revenue forecasting and Resource planning. Marketing CoPilot developed a series of monthly online strategies to drive lead generation that can be measured, tracked and adjusted to demonstrate progress and results. Marketing CoPilot is driving the execution of the online presence in areas such as search engine optimization, email marketing and content development. Continuous management month over month, helps people looking for business software for It solution provides, to easily find information about Promys. A strong web presence for the company means they can drive qualified leads to the business while at the same time executing lead and client nurturing programs.

“Historically our strength has been developing best in class business software for IT solution providers, but we realize that for any business to compete today they require a strong online strategy and web presence,” says Jim Barnett, Director of Sales and Marketing for Promys. “We began working with Marketing CoPilot because unlike web shops or marketing agencies, Marketing CoPilot has a proven methodology for uncovering the strongest value proposition for the business and mapping this messaging to a web presence that delivers measurable business results. We have already seen the impact of the new strategy on our sales program.”

About Marketing CoPilot

Marketing CoPilot helps companies move their website from “brochure” to a lead generating engine. They build and execute online strategies for B2B companies that want to use their web presence as the front door to their sales process. Marketing CoPilot has a proven methodology for building an integrated marketing engine that supports business growth and the resources to build it and execute it monthly on behalf of clients. Founded in 2006, Marketing CoPilot has worked with over 70 companies in a variety of industries and sectors with a strong focus on technology and service-based businesses.

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