Most online entrepreneurs opt for a Web host primarily on the basis of the recommendation given by their web services company. In making your decision, you should ensure that the choice of your host does not have a negative impact on your interactive marketing strategies.
So, how do you make your choice? One of the most crucial factors that you should consider is the tools and services that the web host supports or doesn’t support. Find out what kind of statistics or web analytics services the host offers. A number of small-time web hosting companies offer freeware statistics in the name of analytics services; which means, you will have to pay a third party to get the desired package and data for your website. But, a good hosting company always has strategic relationships with some of the best web analytics vendors who can provide their customers with some powerful website analysis tools as part of their hosting packages.
If you are an ecommerce company, your web host has a key role to play in the successful functioning of your applications. Many hosting companies provide ecommerce software with their package. You have to find out if you will be able to sell your products online using the solution they are offering. If not, at least ensure that the web host will support the ecommerce solution of your choice, because many such applications require specialized installations.
If you want to carry out online marketing activities extensively, you would need a consistent and reliable email delivery system. It is therefore critical for you to make sure that your web host is able to powerfully fight spammers and filter your important mails on time. There have been numerous instances where emails generated from IP ranges or particular hosting companies have gotten blocked, because they do not follow a strict anti-spamming policy. This can have disastrous impact on your online marketing campaign.
Another very critical issue that you have to address if the server uptime guaranteed by your web host. While being down for a few minutes here and there does have a negative impact on your web business, the real impact is felt if there is significant downtime. Your site not being available online for hours on end leads to significant revenue loss and tarnishes the image of your company. Therefore, when you sign up with a website hosting company, make sure you get a guaranteed 99.9% uptime.
Choosing a hosting company is more complicated than doing a comparative analysis of features such as disk space, bandwidth and price. Your decision will have a major impact on your Internet marketing initiatives. Therefore, go for a reliable web hosting company like Aussie Web Host, the premier name in website hosting in Australia.